Hot Logs are the leading supplier of kiln dried fire logs in the Irish market.
Hot Logs choose to work with Brilliant Red Ltd because of our expertise in origination marketing strategies and sales skills.
The client wanted to break into the Northern Irish market and create relationships with retailers to stimulate sales.
Hot Logs already understood their target market within the Irish market fantastically well. So we worked with the client on detailed segmentation to create their target customer profile.
From here we then began building a solid marketing strategy involving granular market research, choosing the appropriate marketing channels and setting the project objectives.
Hot Logs already had built a highly effective ecommerce store for their Irish customers and wanted to build a UK website that would replicate this success. We worked with Hot Logs to fully design and develop a responsive website that lived within the company’s guidelines but updated their online profile.
Hot Logs are now happy that their Northern Irish customers have a dedicated platform where they can gain information about their products and locate their nearest supplier.
Brilliant Red Ltd also worked with Hot Logs on the creation of social media advertising campaigns and email marketing campaigns to increase brand awareness and generate sales.