Hot Logs – Ecommerce Website

Hot Logs are the leading supplier of kiln dried fire logs in the Irish market.
  • Hot Logs choose to work with Brilliant Red Ltd because of our expertise in origination marketing strategies and sales skills.
  • The client wanted to break into the Northern Irish market and create relationships with retailers to stimulate sales.
  • Hot Logs already understood their target market within the Irish market fantastically well. So we worked with the client on detailed segmentation to create their target customer profile.
  • From here we then began building a solid marketing strategy involving granular market research, choosing the appropriate marketing channels and setting the project objectives.
  • Hot Logs already had built a highly effective ecommerce store for their Irish customers and wanted to build a UK website that would replicate this success. We worked with Hot Logs to fully design and develop a responsive website that lived within the company’s guidelines but updated their online profile.
  • Hot Logs are now happy that their Northern Irish customers have a dedicated platform where they can gain information about their products and locate their nearest supplier.
  • Brilliant Red Ltd also worked with Hot Logs on the creation of social media advertising campaigns and email marketing campaigns to increase brand awareness and generate sales.