Marketing & Strategy

 

Leading Marketing and Strategy Experts

We are an established consultancy company, specialising in development and delivery of sales, marketing, technology, and business development programmes.  We have extensive experience of website development and cloud-based technology development. Brilliant Red Ltd has worked closely with numerous public sector organisations and EU funded projects.  We have worked with many of Northern Ireland’s councils, County Enterprise Boards in the Republic of Ireland, and Scottish Enterprise in recent years.

Segmentation
We understand the needs of our clients. In doing so, we help businesses understand the needs of their customers. We help businesses segment their market to discover their target customer. We then work with our clients to define their competitive advantage, value proposition and inform their business decisions.

Brand Positioning
We work with businesses to correctly position their brand within their market. We help businesses establish a connection with customers. We provide direction for brands and focus on the long-term business goals of our clients.

Strategic Mapping
We create effective marketing strategies. We plot the strategic map for brands and create successful marketing strategies to help businesses navigate their markets.